Another day says loud and clear there is always another way! That is of course if whatever you are doing is not having exactly stellar results — or at least working for you at whatever stage of your business development you have managed to achieve.
There is no way you should accept anything but your best. It’s a recipe for a disaster if you do. If you really analyze your business on a more-or-less regular basis, that should include doing some research. Then of course it follows that you could make some changes. They could be as small as adding some red to your ad title or keywords,(don’t overdo it); or adding some more exciting images or graphics (could be one banner but again don’t overdo it with too many things that pop up, blink or make noise).
A little of that kind of ‘excitement’ goes a long way and can actually become obnoxious pretty fast. (especially for instance if you can’t figure out in a few seconds how to move the pop-up over so you can actually read what is on the site). Come on you are selling something besides a subscription to a free newsletter or is that all you have going on? (that could actually be where you explain what you have, so this can sometimes work for you).
Naturally other than the cosmetic changes like those mentioned, there is actual content that might improve your chances greatly. For example there is making a statement that you feel will convince your visitor to check out the product or service you are advertising.
However that means to say WHY your product or service is superior, cite actual statistics that PROVE your contention is a lot stronger. Studies are always very effective in this way especially if you are selling anything remotely technical.
Compare – a review from Unknown Joe saying he loves his widget and his sales have skyrocketed since he began using it. Hmmm. Or vs. cite a study (and name it or display a table with actual references) where they show tests or results from experiments. Merely even list the speed or capacity or some other technical statistics and you have much more power in your advertising.
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