You want to create a product but the process seems daunting.
Been there. Felt that. But you know what?
There are shortcuts.
Rather than struggling to figure out what to write (or say, if you’re making a video) why not follow a proven outline?
No matter what your topic, no matter what your niche, I think you’ll find this universal outline is a tremendous help for creating great products quickly, with the least fuss, hassle and sweat. And NO tears. With this formula, even sworn non-writers can create their own products.
Let’s get started.
Set the Scene
You’re going to tell them who you are, how it is that you know what you’re talking about (or writing about) and the results they can expect to get from your product.
In other words, you’re providing your credentials that allow you to teach them about this topic and you’re telling them what they’re going to learn.
Example: My name is Joe Marketer and I’ve been an online marketer for 5 years now. In that time I went from struggling newbie to making a full time income from my online endeavors, and I want to teach you how to do the very same. Imagine if, by following the system you’re about to discover, you can quit your job just 6 months from now and live the life you’ve always dreamed of. If you’re willing to put in the time and effort, you can make your dream a reality.
Warn Them of Challenges
Tell them what their challenges and obstacles will be to getting the results they’re seeking. Let them know you understand what they’re going through, their problem, etc. You’re creating a bond here between you and your reader or listener.
You’re also letting them know that they have to put in the effort to get the results. Just because they purchased your product doesn’t mean they’re done – they’re only getting started. Let them know there’s work to do and you’ll show them exactly what that work is.
Tell Your Story
Hopefully you have your own story of how you had this same challenge or problem and how you over came it. People love stories and they especially want to know that a) you had a similar challenge and b) using what they’re about to learn, you overcame that challenge.
Tell Them What NOT To Do
Are there myths or out of date thinking that they might need to be aware of? Perhaps methods that don’t work, old wives tales, etc.? Let them know what doesn’t work and why it doesn’t work. You’re telling them what’s been holding them back from success and you’re giving them the chance to release their old beliefs and ideas so they can readily embrace what you’re about to teach them.
Give Them the Goods
This is the main body of your work, where you will be teaching them all about your topic. This is the biggest section and you’ll find it’s far easier to create if you first make an outline of what you’re teaching and then fill in that outline.
Pitfalls
Whatever you’re teaching, there are going to be pitfalls and mistakes they need to avoid. What are they, and how do they avoid or overcome them? What are the hurdles? How can they bypass the challenges or at least be ready to deal with them?
The Starting Point
By now your reader may be feeling overwhelmed so give them a starting point. This is where you gently push them towards the door and tell them what their first destination/goal/activity is on the road to reaching the outcome they seek.
And you’re done! You can use this product outline to create reports, ebooks, videos, audios – even a book you sell on Amazon.
I think you’ll find that by using this outline your work goes a great deal faster and you won’t stare at your blank computer screen, wondering what to write.
Let me know your results when you try it – I think you’ll never go back to working without an outline again!
