How long can you really put off doing what you know you need to do to keep your home business running and healthy? Will you wait until it needs artificial life support? This could cost you big time if you want to rescue it. It would seem a lot smarter just to do what you know you need to do.
This really means building momentum by being fairly aggressive with your marketing and advertising. No money? Find another way. Get smart and use your blog. Whether or not it is a part of your website, or even if it is only linked. Be sure to do one or the other so that it will draw targeted traffic to your lead capture mechanisms.
Just as important if not more so is to compel the search engines to index your site and start to give you a ranking so that people can see your links when they search.
Spend a little free time doing some new keyword research and make some swipe files so that you have a ready list of keywords to use in your blog posts, articles, ads, etc. It is time well-spent and again it is absolutely free so no excuses about no resources.
If you are really seeing a deficit in traffic and sales then you may even consider doing some ‘old school’ free things like posting a few text ads and/or banners in traffic exchanges. Even though they may have a low conversion rate, spend the time. One sale is better than none and could actually eventually represent something substantial if you find a good prospect.
There are numerous bulletin boards and other places you can place ads if you really look for them. This includes simple things like adding a link under your signature when you post to a forum or social network. Again they may not have the greatest conversion rates but it beats doing nothing and may actually lead to something because you have got to do what you have to do, one way or the other.
