There are some important points one should consider when designing a business opportunity website. The main idea is to attract search engines so that they will send traffic that is targeted. Of course it is also relevant that we attract and welcome prospective customers that will visit the site.
When it comes to search engines, it is actually best to focus in one niche. This is because you want to make it easy for them to index your site. That index is all-important to any business because this is where searchers will find the links they are inquiring about.
Having a good list of keywords that you use in your content and advertising is one way to define your focus. The best kind of traffic is targeted as it focuses on what you have to offer. So one of the first things you should do when designing your website is to do some keyword research. This is a very important step for all of your advertising, is not difficult and should not be overlooked.
To do this you would take the obvious words that you know of in relation to your business, such as ‘business opportunity’, ‘home business’, ‘affiliate program’ and etc., to start with. There are various keyword research tools that you can use online and you can see how to build more keywords from these root words to build your list of keywords.
For example phrases like ‘best online business opportunity’, ‘online home business ideas’, ‘money-making affiliate programs’ use those root keywords and start to give you a variety of ways to use them in your content and advertising. With a little imagination you can see there are many ways you can use those root words in different ways so your content doesn’t sound boring or spammy.
With the keyword tools some will show you many more ways those root words are used and how many sites are using them. You can start to focus on using the root words in a way that fewer of your competitors are using them so there is less competition. For example you see that 1000 websites use ‘home business ideas’ but only 500 use ‘ideas for a home business’.
If you have had the insight to build your website to include a blog or at least if you have a blog that is linked to your website, this makes it much easier to constantly be submitting ‘fresh content’ to your website. It is much easier to add a blog post every day than to try to keep redesigning a static HTML website just so your site has something ‘different’ that the search engines will re-index. With a blog of course you can much more easily add meta tags (keywords), on the fly for each one of your posts rather than the old-school.
So if you have followed to this point you have a strong foundation for your business opportunity website. Now you just need to focus a little on the welcoming part for human traffic. You want the site to be easy to navigate with organized menus and site maps so that they can find exactly what they are looking for – ideally in multiple ways.
