Just as with any industry, if you expect to excel and to exceed expectations for your job or career, you need to know what is going on; particularly when there are changes that may necessitate you revising your procedures or protocols just to stay in the game, you should know what they are so you can determine what you need to do as a result.
In particular with Internet marketing, the techniques and strategies change periodically. What may have worked really well 10 years ago, may not be as effective today. This may be due to circumstances beyond our control, or maybe even the controls put in place that may impede your progress.
Specifically in this regard an example is eMail marketing. Case in point, due to massive spam sometimes perpetrated by robots, eMail services put filters in place. The filters help to control the onslaught but they also create blockages to real mail being delivered. Hence you need to do more and get less of a response since much of your mail may not even be received.
There is also a science to this whereby you can do some things to make your email less likely to be blocked by a spam filter by the way you write your ‘subject’, the length and content of your message and even how you display your links. eMail marketing is by no means dead in the water – it is just more problematic, and with a little extra effort you can transcend the impediments.
Another example is security – due to ‘phishing’ and other demonic activity you have to be careful of the links you click and even the sites you visit. This is a true concern for your confidential computer, identity and financial information. However, ‘the powers that be’ put a warning on some sites for no other reason than they mention ‘money’ – and only because of the fact there are some unscrupulous ‘scammers’ out there somewhere, they will warn people to beware of the site. This surely does not instill confidence or promote your business in any way – and may in fact harm completely innocent businesses. It’s kind of like presumed guilty and not being given a chance to prove innocence.
Most recently it has become evident that ‘mobile’ computing is taking over the Internet. All those small devices like iphones, ipads, tablets, etc. are now in the majority as far as who is using the Internet. They can only continue to grow in popularity and as such people who have websites really will need to have ‘mobile’ versions of their code if they don’t want to miss all that traffic. Who knew PCs would be ‘old-fashioned’ by this time? Thankfully there are some easy fixes for this – even free applications that will help scale down your graphics and etc so that they display well on a tiny screen.
So we really need to browse through the online news sites frequently and especially on the sidebars we may find information that will help us to stay on top of our game of trying to start or maintain an online business. There are also a number of ‘tech’ magazines etc online that have a lot of interesting and helpful information especially for transitioning.
