Ever hear the saying ‘practice makes perfect’? By practicing, athletes build their strength and skill. As they continue on they reach plateaus and if they keep their momentum going, they continue to progress. It is the same with marketing when you say that it is about building and sustaining momentum.
The same comparison could be made for artists as well. They keep practicing and learning new techniques. Even in the military they continually test their endurance and hone their skills at using weapons and hand-to-hand combat. Again, marketing is much the same in that the more we practice the better we will get.
In the sense of building momentum this is due to another very relevant factor which is that most people will not respond. So you have to redouble your efforts and get enough volume going that those people won’t matter. Eventually you will be able to focus only on the ones that do take action and respond. In any case you must keep pushing forward.
It is easy for people to lose their way when they elaborate on the fact that they may not see any positive results for quite a while in the beginning. This is normal but then normal is not always right – in fact often it isn’t. For example catching a cold is normal, but it’s not good for anything, and we just want to get rid of it because it gets in the way of our life.
That is why we sometimes must take special steps to ensure that we don’t go that way. We have to maybe even talk to ourselves continually to guard against letting negative thoughts and feelings overtake us. It is really not hard if you make a conscious effort to combat them whenever they arise. Replace them with something which is positive and focus only on that until you are feeling better.
You can visualize the beauty of nature – the sky, the water, the trees and flowers, and all of the good that is on the earth for everyone to share. You can think about people who make you feel good, or how much you love your family (and don’t forget the dog). You can remember things you have accomplished that made you feel like a winner.
The point after you have made the correction from negative to positive, is to remain focused on your target goal. In this case it is to create a profitable business via Internet marketing. Realize that you may have to ‘wash, rinse, and repeat’ over and over and over again before you will start to see any results. Understand that is just how it is – how it usually works and you shouldn’t let it dissuade you.
