E-mails can be very intriguing. The first e-mail can make you extremely curious to know more, especially if it says briefly and succinctly something really tantalizing yet mysterious, such as an offer to ‘make you several thousand dollars in only two months’.
No doubt you will receive quite a few of these communications each and every week and you will either pursue this by responding to ask for more information directly or clicking a link to get more details – or you will say ‘no thanks, this isn’t something I would be interested in’.
On the one hand people may like emails that are long and give as many details (and selling points) as possible, but then on the other hand, when it is short and sweet it may prompt a reply just out of curiosity if nothing else. The next message you receive may invite you to a webinar or phone call, etc. that will explain more and further entice you.
One good question you should ask the sender in your initial reply, is ‘Have you made this money yourself?’ Which brings us onto the point of ‘where is the proof’? Although there are some amazing ideas, it is important to find out if it is just a theory or ‘pipe dream’ or if it is actually a reality. It really should be a rule that you make ideas work for you and then if they do work, you can then recommend them to others.
However, by extension if you are an affiliate and can’t honestly say you have already seen this idea in action/received the money, then you can still propose the idea to others if you are quoting and using documentation of the program’s owner’s proof of success. You should make the distinction clear if asked and if you are inexperienced or do not have a reputation yet, always use the documentation that is usually provided to you by the program.
Proof is an incredibly powerful marketing tool that simply must be included in order to succeed. Proof can be provided for example, by an honest testimonial or review. In the same sense presenting a problem and then offering a solution along with proof it works, is an excellent way to structure your e-mail marketing and advertising.
In that same vein, showing statistics from any studies or surveys that have been done and of course saying who/what/where it was done, is another powerful way to create trust in what you are claiming.
Yet another example would be to pose a series of questions and answers. Maybe you have made notes on the various reasons people believe they can’t do something – lack of experience, lack of time, money, etc. In this method you again show a solution or negate their concerns where people have fears that are preventing them from moving forward.
