Believe it or not staying “psyched” is a really important element when trying to learn or do anything new. In case you do not understand what ‘psyched’ refers to, it is convincing yourself to stay positive no matter what happens or doesn’t happen. It is staying on a certain ‘plain’ where you are not as vulnerable as others to getting discouraged.
Being ‘psyched’ could also be described as ‘keeping your eye on the prize’. In other words you focus on what you need to do to get to where you want to go, rather than the results or lack thereof. Most of the time with marketing, when people get discouraged, it is because they do not understand that things take time to develop.
No matter what you tell them about this they seem to think their case will be different. Maybe it is because they are in denial or that they have read so many things that make it sound effortless and instant to start a business on the Internet. Yes, easy to ‘START’ may be true. However, to succeed will take some time and effort. No matter what they want to believe they need to understand this. No magical fairy dust here and No free lunch.
They prefer to think, ‘oh I will send this little batch of emails to my list and they will all respond by generating a sale’. Yes hopefully with a little luck maybe one or two will respond directly, but more than likely not. The theory there is that it can take five or six times for someone to see an ad before they take action. This is one reason that email marketing usually includes a sequential set of messages that are sent over a period of time.
Any kind of marketing strategy whether Internet or not, requires building momentum. This is about the fact that in real life many more will not respond than will. This is just normal. So you have to keep your advertising and marketing volume as high as possible at all times to weed through the people who won’t open your mail, or who won’t be impressed, or who are not interested. Hopefully you will find the ones who are interested and who will respond. It is really a lot like ‘finding a needle in a haystack’.
Sales and marketing are not for the faint of heart as you can see here. If you are one that gets easily discouraged or who doesn’t really want to work to build a business and only liked the idea of ‘fast and easy’ money, then you are likely going to need to psyche yourself up frequently. There are various ways to do this. Some use ‘self-talk’ (you can do it), some prefer visualization (displaying pictures of the things you will buy or where you will be).
It seems like the self-talk is the one that is most efficient and can be done anywhere at any time and can be more or less a constant mantra to tell yourself you can and you will do something, and not only that you will do it well and soon. It becomes a self-fulfilling prophecy if you really believe what you are saying and doing!
