If you were baking a cake and the recipe said “bake at 350 degrees for 1 hour”, what do you think the cake would be like if you decided 30 minutes was long enough? A mess? Nothing like what you would expect the cake to look like? Gooey? Flat?
Well the same principle should be applied to starting a new business. It’s going to take some time, even if you have a program that does all the setting up for you. Even if you use paid advertising. Even if you have foolishly speculated with your rent money or otherwise over-extended yourself financially.
This is one element that causes people to rush. It is understandable that if you are paying membership fees and have other monthly maintenance costs that you want to see a return on your investment. However, no matter what, it is going to take as much time as it takes. Nobody can say when it will start to produce results. Of course that is largely dependent on how much time and effort you are willing to invest with or without spending money as well.
There are other factors that nobody can control such as the economy which influence consumer confidence. The employment picture is also relevant and this one can go either way – if people fear losing their job or have already lost one, some will hang on to every last dime, others will start to build something on their own.
Another thing that is very relevant is who is to say what people will do when they see your ads or emails? More than likely they will do nothing. So you need more time to reach those that are interested and will take action when they see your opportunity. There are any number of existing online businesses looking to expand their earnings potential with new programs. There are always many new start-ups and people exploring the possibilities to make money online.
The point however is that a small percentage of the world population is really serious about starting a business on the Internet. It is a bit like finding the ‘needle in the haystack’ and for this reason you shouldn’t be discouraged if you generate 1000s of emails and leads and other ads with no response. Does this mean stop? NO. It means keep going.
Besides not rushing, the other bad idea for a business start-up is to sit back and wait. That is put out a bunch of ads and then kick back and wait for the money to roll in. At the ‘end of the day’ when you don’t see any money you have now created somewhat of a vacuum in your efforts. You need to keep going at full-speed at all times. This is how you build and sustain momentum over time. Do not become complacent or ever feel you have done enough to promote your business.
So if you are really serious about having a real business, then get ready to spend your time wisely and to understand that there is no magic about anything. It’s reality that we live and function in and time is always a big factor in that. If you want something instant that does not require work, then buy a lottery ticket. Of course the percentages are really steep on how many people will actually win out of the millions that will throw their money at that strategy.
As hard as it may sound you have to be very realistic about everything. You may consider the Internet some kind of a wild west playground of sorts and it can be. However you need to be able to differentiate between your recreation and business. Treat your home business like you would a job (one you want to keep over the long-term and excel in).
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