There’s an expression that the first million dollars is the hardest to earn. It’s also true that your first business is the hardest to start. But once you’ve got one business, why not branch out and create a second business?
If you do, you’ll have another revenue stream, as well as added security. After all, if you have two different lists and two different sets of products and something happens to one, you’ve still got the other.
You’ll also find that by expanding into a new business, you’ll get your old enthusiasm back. Remember when you started your first business, how exciting it was? You can have that excitement again by starting something new.
And then there’s cross promotion. Choose your second business correctly and you can market your second business’ product to the customers of your first business, and vice versa.
So let’s say you sell info products to the dating market – how about starting a dating app business, too?
Or maybe you sell financial products, like how to invest money. You could branch out to how to make money, and sell those products to your investment list, and so forth.
You might think you won’t have the time or possibly the skills to take on a second business. But no worries – just outsource the work. And remember, the true money maker in business and in marketing is creative thinking. You can always get someone else to handle the details for you.
