Don’t buy an Internet Marketing product unless you know you’re going to use at least one piece of information inside that product immediately.
For example, you’re creating a forum and you see a product on how to get people really active inside your forum and you know you’ll use that product immediately, so you buy it. You’re making your money back on that product almost immediately.
But then you see a great looking product on how to do webinars, but you don’t do webinars and you have no immediate plans to do any in the future. Should you buy it? After all, you may use it down the road and you may make money from it, right? I think you already know the answer from your past experiences – don’t buy it.
All you have to do is look at your hard drive at all the products you’ve purchased in the past that you haven’t touched to know that unless you’re going to use the product immediately, odds are very good you will never use it.
Because what happens? A year from now you decide to do webinars. Great. The only thing is, you’ve totally forgotten that webinar product you bought a year ago. Or you remember it, spend a half hour searching for it, only to discover halfway into it that the info is outdated and you would have been better offer buying a new info product on webinars.
I call this just-in-time learning. You buy an info product “just in time” to learn from it and USE THAT INFO to further your business. You’ll be surprised how much money you’ll save this way, and how much more you’ll earn from the products you actually do purchase, because you APPLY what you learn from them to grow your business.
