We’re all too familiar with webinars. And we know that when we get on a webinar, someone is undoubtedly going to try to sell us something. Fair enough. But what if you change the medium?
Suppose you invite a handful (let’s say, 24) of your best customers, or your most recent customers, onto a Skype conference call?
The attendance percentage will be much higher than what you would get with a webinar – often close to 100%.
The perceived value of a coveted spot on the call is also greater – after all, a webinar holds 1,000 people, whereas a Skype call holds just 25 including the moderator.
It’s perceived as being different – and that is often a good thing all by itself. It raises interest and provides a bit of intrigue.
You can actually use the names of every single one of your attendees. Talk about making them feel special!
So what would you talk about on a Skype conference call?
Anything you might cover in a webinar. The point is to give some good information or coaching to a small group of your best customers.
And at the end? Of course you’ll give them the opportunity to get more information, more coaching, buy a product, join a membership, etc.
No, you won’t make 200 sales. After all, you only have 24 people on the call, max.
But you could sell close to half of those or more. You could definitely form relationships with all of these 24 customers, making you stand apart from any other competitor in their minds. And you can do this as often as you like.
The marketers who are using Skype conference calling in this manner are making excellent money, 24 people at a time. It’s definitely something to consider.
And one more thing – if you’ve been trying to build up the courage to do webinars but the thought of speaking to hundreds of people at once is too scary, why not start with 24?
Once you do it a few times, you’ll have your talk optimized. You’ll have gained plenty of confidence, and you’ll be ready to jump on that big conference call and make those sales.
