Most people who have just recently gotten started in affiliate marketing does not have a lot of money to spend on advertising. If they do have the cash they often don’t really know where to start or how to spend their advertising dollars for the best return on their investment. It is no secret that advertising dollars can burn quickly if one doesn’t know what they are doing. The good news is that some of the most effective and profitable marketing and advertising strategies are absolutely free. You’ll also be pleased that they often do not require a whole lot of work or special skills either.
The following are some proven strategies for advertising home-based business that will allow you to keep your hard-earned money where it belongs and that is in your wallet.
Blogging
One of the most effective ways to promote your business and drive traffic to your website is by blogging. Write articles or hire someone to write them for you about topics related to your business or niche. The most important thing is that you do not try to sell within the articles. You want to publish articles that provide valuable and informative content that people want to read. When they find your articles they will start to consider you an expert in this area and when time comes that they are ready for the types of products or services that you are selling there is a good chance that they will consider you first.
Traffic Exchanges
Traffic exchanges can actually be a great source of free traffic to your website. This is especially true if you are in the home-based business industry and you are promoting various moneymaking or online marketing related products and services. There are many who believe that the traffic from these types of exchanges does not have any value but I tend to disagree. Everyone who is surfing on a traffic exchange has an Internet business and is looking for traffic to their website. They are already qualified prospects in the sense that you know that they have money to spend on online business. You also know that they’re interested in making money online. These are the types of prospects that you want viewing your website. I would not worry about the fact that they already have an online business. By surfing traffic exchanges and getting credit towards your own traffic you can develop a number of good leads for your business.
Social Media
Did you know that the average person on Facebook has over 300 friends in their network. What if you have only 100 friends and each one of those shared your message about your business with in their own network of 300 friends. I am sure you can already see the potential. You initially have a potential reach of 30,000 people and that does not include if those people share your message within their networks. Get involved with social media and especially Facebook and start to talk about your business in a way that is not overly aggressive or too strong of a sale pitch and you could see big things start to happen over time.
Email Signature
Nobody wants to promote their business to their friends and family. What if I told you that you could still do it without really doing it? By simply adding a one or two line message about your business as part of your pre-configured e-mail signature every single person you e-mail will receive your promotional message. Most e-mail applications will allow you to have a set signature that automatically goes out with every e-mail that you send. But doing it this way the people that you e-mail will not see it as being overly aggressive and you can be sure that they will see your message. That way you could actually have people within your own personal network contacting you and actually asking you about your business instead of you having to tell them about it.
These are just a few of the free ways that you can promote your business online. They are also very effective strategies to get your business the place of profitability and success.
