Giving away free information in exchange for an email address is a very good strategy used by many successful Internet marketers. Using an eBook format is usually a lot more professional than say a ‘Report’ that is just a few typed pages or an email. However whichever way you are able to provide the information it will have to suffice to create an opportunity to promote your business to people discreetly.
As a doubly valuable mechanism to promote your business or product, the eBook could have your direct links. Prospects would have a permanent record of your contact and/or purchase information. Since people do not always respond immediately, it is fairly useful to have a way for them to keep the contact information handy. Of course to be able to just ‘double-click’ a link is the most convenient and efficient way to create a sales transaction.
So while the information can really be about anything and your only opportunity to promote your business is in your biography box or signature, again, it is twice as advantageous if you can work your way into being part of the report. However, not to worry, since you now have their email address which they gave you in order to obtain your free gift, you will have plenty of time and opportunity to approach them about joining a program or buying a product from you in the near future.
The concept of providing important information for free is a good one not only because you are able to help people find what they need to know, but because you are building a relationship of trust with others. These may or may not turn out to be potential customers. That is the chance you take and is no more risky than paying for advertising that may or may not generate any response.
You can write your eBook about a number of topics that would relate to starting a home business; for example, how to do any number of things like joining an affiliate marketing program, using various Internet marketing tools, staying motivated, succeeding through challenges undaunted. Depending on your creative writing abilities, you can take your eBook in any direction that you want to within your niche or multiple niches.
Letting people in on ‘secrets’ from successful marketers is another example of something very powerful that is on the same level of attraction with ‘How to’ do something. It is the kind of thing that people may have wondered but did not know how to access, and there it is! Your offer to give them a free report so that they can learn what they need to know!
Anyone can create an eBook easily without much expense. We now have open source software available as well as something as simple as ‘Save As’ where you see you can save any Word document in ‘PDF’ format. It should be pretty easy to add an ‘image’ to the first page or throughout the report to make it really dynamic – but since it is the information that is what is important, you could do without the bells and whistles.
